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Research papers

Online panels are unsustainable: Online communities are the future

The paper discusses why the current model of online panels is unsustainable in the current Web 2.0, participatory world.It contends that the era of peak panel (like peak oil) may soon be upon us and radical solutions are required. It argues that we...

Catalogue: Panel Research 2007
Authors: Pete Comley, Matilda Andersson
Company: British Broadcasting Corporation (BBC)
October 28, 2007
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Citation

Comley and Andersson (2007a, October 28). Online panels are unsustainable: Online communities are the future. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/online-panels-are-unsustainable-online-communities-are-the-future